digital ocean
(Client)

(Years)
2020-2025
(Category)
Illustration, Design
Industry
Tech
Expanding DigitalOcean’s visual universe through illustration, design systems, and creative support since 2022.
A long-term collaboration evolving their brand identity and empowering the DODX team with scalable visual solutions.
Solutions
Brand & Creative
Demand Gen & Growth
Product Marketing
Sales & Executive Comms
Field Marketing & Events
Demand Gen & Growth
Product Marketing
Sales & Executive Comms
Field Marketing & Events


/ PROJECT OVERVIEW
We’ve partnered with DigitalOcean as an extension of their internal design team, supporting the evolution of their visual ecosystem and helping scale design excellence across the brand.
Our work has focused on building a flexible, cohesive illustration system and delivering consistent, high-quality creative across campaigns, products, and global touchpoints. Our partnership continues to support DigitalOcean’s growth through reliable, scalable design that moves as fast as the product teams behind it.



“Lab Studio always go above and beyond, turning our briefs into thoughtful, creative illustrations that really lift the whole brand”
NOHEMI OLVERA • digital experience designer at digitalocean



“They are prompt, highly creative, and genuinely enjoyable partners to collaborate with. They take feedback exceptionally well, approach revisions without ego, and consistently bring a positive, solutions-oriented attitude”
EVAN HUWA • CREATIVE DIRECTOR AT DIGITALOCEAN





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“Always accessible, quick to respond, and able to seamlessly fold into our internal processes—whether that’s agile workflows, Slack channels, or cross-functional reviews. They consistently meet timelines, provide clear updates, and maintain a highly professional communication rhythm”

evan huwa
creative director
creative director

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