WE EVOLVED INFLUXDATA’S BRAND TO MORE CLEARLY REFLECT THEIR TECHNICAL EXPERTISE.

We strengthened their brand, expanded its technical expression, and built a robust guideline system, ensuring clarity and consistency across all communications.

Solutions

Product Marketing

Demand Gen & Growth

Field Marketing & Events

Brand & Creative

Web & Digital Experience

Sales & Executive Comms

/ PROJECT OVERVIEW

InfluxData wanted to strengthen their visual presence and communicate their technology in a clearer and modern way. Our challenge was to elevate the brand without losing its essence.

We elevated their identity into a more technical and professional expression that could scale with new products and campaigns, and applied it across key brand touchpoints, bringing clarity, consistency, and scalability to their overall experience.

We brought structure, coherence, confidence and new key materials to a brand built for innovation.

“From the start, The Lab has brought energy and creativity to every project. They’ve helped us evolve and elevate our brand with fresh ideas, thoughtful collaboration, and design that makes complex technology feel clear and compelling. Their partnership keeps our brand moving forward.”

Alyssa Nickles • Vice President of Communications